Bing is out now. Not the Friends character played by Matthew Perry, but the new search engine put out by Microsoft.

I haven't played around with it much yet, but from what I have seen it looks pretty good. The initial settings have a 20 result set, and the results are broken down into individual categories.

For example, I completed a search for Daymar College and the results were broken down for general results, Daymar College Jobs, Daymar College Apparel, Daymar College Alumni, Daymar College Admissions, and Daymar college Athletics. In addition, there were related searches present on the left side of the search results that could contain potential other searches I could be interested in.

We'll see what impact this set up has on interactive marketing on this new search engine and specifically the implications to search engine optimization. I look forward to learning more about it!